Staying competitive in the eCommerce world can take lots of time, effort, and money. However, regardless of how much of these you already have, unless you go about it in the right way, it will all be pointless.
To make sure you are ticking all the right boxes, you need to take a step back from your business for a moment, and instead of thinking about it like an owner, you need to think about it as if you were one of your customers.
Sell on more platforms.
The chances are you currently get most of your sales from just one platform, and that is either Amazon or eBay. This is likely to be because selling on each platform takes a slightly different strategy, as they are each based on a different business model. So, selling on a different platform is not just a case of transferring what you do over to that platform. You need to look at what is different and change your strategy according to that information.
It is not just about the big two here, as you also have Etsy to consider, and overlooking social media selling platforms would be a mistake that could cost you lost potential sales.
Drive more traffic to your own website using social media
The reason why you do so much business on those massive platforms is probably due to the amount of traffic they get. However, if you have your own website with your items listed, possibly using Shopify, then you can drive more traffic there without spending too much on advertising. You can promote your products on social media, especially Tik Tok and Instagram, by demonstrating them yourself or by getting a social media influencer to do it for you.
This can cost you a lot of money, and the number of views you get might vary according to whether they are a nano or mega influencer, but if you negotiate a deal whereby their fee is based on sales, you will have the money in the bank first before your need to pay them.
Introduce incentives to earn yourself repeat business
Incentive programs work well for businesses of all types and promote customer loyalty. This is perfect for a growing business like yours, as it costs a lot more in time, effort, and money to get yourself a new customer than it does to get a repeat sale from an old one. Programs that allow the customer to get rewards or continual purchases, such as branded merchandise or gift cards, will encourage them to come back to you rather than shop around.
Setting this up yourself could be difficult, however, so you could opt to reward with InComm Incentives or a similar company who have experience in this field and can do most of the hard work for you.
Make money promoting through online casinos
New casino gaming is a great way to make money online. You can play for real money and win cash prizes. There are also many bonuses and promotions that you can take advantage of. With so many ways to make money, you will never get bored with online casino gaming.
The best part about online casino gaming is that you can do it from the comfort of your own home. You don’t have to travel to a casino or endure the crowds. You can play anytime, anywhere. All you need is a computer and an internet connection.
If you’re looking for excitement, then online casino gaming is for you. There are hundreds of different games to choose from. You can play classic games like slots and roulette or try your luck at something new. There are also many progressive jackpot games where you can win big cash prizes.
Online casino gaming is safe and secure. All of your personal information and financial transactions are protected. You can rest assured that your money is in good hands.
So what are you waiting for? Experience the thrill of online casino gaming and make money at the same time. It’s easy, fun, and lucrative. Give it a try today!
A few final thoughts
The most obvious way to make more money with your eCommerce business is to sell more products, and you can go about this in a number of ways. The easiest is to sell more to your established customers, and you can do this with incentives.
You should also look to selling on other platforms, including your website, trying to drive traffic there using your social media following, or preferably that of somebody else.